Data and Analysis Tools for Increasing Public Reach

The following social media tools can be used by emergency managers to assess social media impact. By assessing its social media impact, an agency can identify what parts of its strategy are working and what steps it might take to improve performance.

These tools can be used to improve public engagement and to learn more about the scope of an agency's public reach through social media. 33,34

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A. Facebook Insights
Facebook Insights is a tool specifically for Facebook Pages that is used to analyze and track user interaction, such as number of people reached, number of likes, and who is talking about your page. These tools can help assess the best time of day and week to post for maximum engagement, as well as what type of content is most popular. 

Twitter AnalyticsB. Twitter Analyzer
Twitter Analytics is an analytics tool that looks specifically at Twitter activity to measure engagement by analyzing tweet activity. This tool also analyzes the interests, demographics, and location of your Twitter followers.

GeofeediaC. Geofeedia
Geofeedia is an analytics platform that allows organizations to monitor and analyze social media trends in real-time based on location. Data is gathered from various social media platforms and allows users to monitor social media traffic for an incident in real-time, based on location.35

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33 Skolnik, A. (2013, July 29). FEMA's Updated Social Media Tools. Retrieved from

34 Mazmanian, A. (2013, July 9). Twitter for Disaster Responders. Retrieved from

35 Geofeedia Website. (n.d.) Retrieved from