ERCcourse overview

Course Description:
Communicating effectively about risk is a critical part of managing crises. Effective risk communication allows individuals, stakeholders, and entire communities to make the best possible decisions for their well-being during a crisis or emergency. This course will develop skills necessary for creating effective messages, strategies for understanding the needs of target audiences and selecting the appropriate messengers. 

Designed to serve as a bridge between basic risk communication training and Public Information Officer training, this course will help prepare who may be called on to assist in the development and delivery of emergency risk communication messages in collaboration with the public information officer, communications team, or organizational leadership

Learning Objectives:
By the conclusion of this course, the learner will be able to:

  1. Define what risk communication is and why it is important.
  2. List common reactions exhibited by the public during emergencies and how this impacts message development.
  3. Explain the importance of planning communication strategies prior to an event
  4. List criteria that assist in development of effective communication strategies.
  5. Apply course concepts to case studies.

Target Audience:
Public health and healthcare staff who may communicate with the public or media during an emergency or crisis.

Faculty:
Ashley Miller, MPH
Senior Program Manager, Instructional Design 
DelValle Institute for Emergency Preparedness
Office of Public Health Preparedness

Seth Eckhouse, MPH
Senior Program Manager
Activist Lab
Boston University

Accreditation: 
Application will be submitted for 5.5 MA OEMS EMT credits.

This program was designed to meet the requirements of the Massachusetts Board of Registration in Nursing, 244 CMR 5.00 for 6.6 contact hours of nursing continuing education.

This program was designed to meet the requirements of the Massachusetts Board of Registration for Sanitarians, 255 CMR 5.00 for 5.5 contact hours of continuing education

This program was designed to meet the requirements of the Massachusetts Board of Registration for Health Officers, 241 CMR 4.00 for 6.6 contact hours of continuing education.

Funding:  
 The DelValle Institute for Emergency Preparedness is the Education & Training branch of the Office of Public Health Preparedness. In conjunction with Boston EMS, a bureau of the Boston Public Health Commission, the DelValle Institute provides high-quality all-hazards training and exercises to develop and enhance capabilities-based preparedness. This training is part of the Metro-Boston Homeland Security Region’s training and exercise program, and is supported with federal funding from the US Department of Homeland Security’s Urban Area Security Initiative (UASI). For more information regarding DelValle Institute funding, please visit our funding page.

course dates

Monday, June 5, 2017
10:00 AM - 3:30 PM
Somerville Hospital
230 Highland Avenue
Somerville, MA 02143

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